Gráinne O’Malley has over 15 years of experience across the non-profit and commercial sectors. She has held executive-level roles within national charities, with responsibility for corporate partnerships, fundraising campaign development, marketing and communications. 
 
She is an entrepreneur who founded an award-winning experiential marketing company, and currently works as a strategic marketing consultant supporting creative entrepreneurs in Ireland and internationally. She works with clients on marketing strategy, PR, and strategic partnerships – helping them grow their reach, build their audience, and drive commercial success.   
 
She believes deeply in the transformative power of sport and physical activity, grounded in her own years of training and competition. She also brings lived experience of disability and inclusive sport, as the parent of a child with cerebral palsy. Watching her son find belonging, confidence and joy through sport has given her a deep understanding of both the impact of inclusive sport and the barriers that can stand in the way. She is a fierce advocate for ensuring that disability is never a barrier to participation.